Design and Development

You probably have heard that there is such a thing as "designer jeans". But have you ever thought about how confusing this term could be because it suggests that only designers' jeans are designer?

Of course, that is not the case.

All jeans are designer jeans. It doesn't matter if the jeans are made of recycled cotton and decorated with Swarovski stones or if they are an old no-name brand you found in a second-hand outlet: they are designed by a fashion designer.

The main tasks of a fashion designer are to choose the materials and to come up with the design. Once this is done, the work is handed over to a Developer, who - under the supervision of the designer - transforms the design into physical pieces of clothing.

The design influences all the characteristics of the product: how it appears, how it looks on the body, how it wears and how it will be outworn. Design is also what makes the difference between brands.

Design is the starting point as well as the point to which you always come back to check if you are still on the same path. You have to consider and determine all the aspects that go into making the jeans.

A Very Important point that is defined by the design is the construction. In other words, how the jeans are cut and sewn. But before we come to that, we will take a look at all the components that are necessary for the design and manufacturing of a pair of jeans:

  • For wide-loom denim, you need about 1.6 meters of fabric. For selvedge denim, it's about 2.5 meters.

  • You will also need several meters of yarn in different thicknesses and/or colours, depending on the design.

  • For Most contemporary designs you will need four or six rivets, ten if the jeans have hidden rivets, eleven if they also have one at the bottom of the fly.

  • You need at least one button, four or five if the jeans have a button fly - if not, you need a zip.

  • Lining fabric for the pockets.

  • Add a handful of labels, and you're ready to go.

With that, the list of components is in place. And now its’s time to start designing. 

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Care for your jean

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Selvedge vs. Normal Denim