Hey there, I'm Voja, and I'm the heart, soul and driving force behind FIVE POCKET.

My story in the fashion world began in 2005 when I landed my first job as a stock boy in Vienna's renowned streetwear and denim shop. Little did I know that this humble start would ignite a passion that would shape my future. As the years rolled on, I climbed the ranks, eventually finding myself in the wholesale trade with a prestigious Dutch, jean’s brand. 

Fast-forward to 2017, and I decided to turn my long-held dream into reality. That's when I created FIVE POCKET. But FIVE POCKET is more than just a brand; it's the realization of a dream, a canvas of deep passion for raw denim, and a tribute to my unyielding commitment to perfecting the fit.

At the heart of FIVE POCKET lies a simple yet powerful message: “DON’T COMPROMISE YOUR STANDARDS.” echoes through every fibre of the brand. My obsession over every step of the design process, meticulously analysing wearability to create jeans that should beckon you to step in every single morning.                                   

The FIVE POCKET logo is a testament to my commitment to simplicity and clean design. It's a FIVE shaped into the 5th (coin) pocket of the jeans, a symbol of dedication to creating. 

The magic of FIVE POCKET jeans lies in the details. From the elegant cut that emphasizes proportion and craftsmanship to the minimalist touches and the choice of raw selvedge denim that ages gracefully, I aim to create more than just clothing. And I wish for people to cherish their jeans, to wear them day in and day out. 

FIVE POCKET core values revolve around the three 3F: 

• FIT with sophisticated lines that accentuate proportion and craftsmanship

• FABRIC the finest selvedge denim sourced from Japan's

• FINISHING proudly declaring “Made in Europe.” something, I always know, I wanted for the brand.

For me, tradition is not synonymous with mindless repetition; rather, it represents an ongoing pursuit of improvement. Craftsmanship lies at the core of everything I undertake. While not everyone may grasp the concept of genuine quality, they can certainly recognize the satisfaction of donning a superb product. My aim is for individuals to encounter that level of quality and relish the luxury of clothing that's meticulously crafted to withstand life's trials.

Therefore, as you don your FIVE POCKET jeans, always bear in mind the following message: “DON’T COMPROMISE YOUR STANDARDS.” It serves as a commitment to embrace excellence, hold craftsmanship dear, and begin each day by stepping into jeans that are more than just apparel – they are wearable art, products that have been genuinely designed to endure life's journey.